1. Website vs social media.

You might be thinking, “I already have a business Facebook and/or Instagram account. Why should I need a website”, and the answer is customizability. While on social media you can post text, images and videos; a website allows you to display pretty much whatever you want, the sky is the limit. When you build a website you have 100% control over it. You show and hide as much as you want. Fully customizable and fully in your hands.

“A website is a ‘hub’ for your business while social media accounts are ‘marketing tools’ and great for building a community”. So if you need a blog, a store (e-commerce) or just a place that allows you to show information with a different design from social media, you need a website. Different channels for different purposes.

E-Commerce is the best example of a business in need of a website. Facebook Store is a good option if you’ve been in the market for less 1 year, but soon you’ll realise that is just not enough, you can’t accept credit/debit card payments, you need to use another software like Excell for the administration of your items and more obstacles that you can find along the way.

When you own a website you have control of your inventory, ability to accept payments, showcases a large number of products, integrate customer support on the website, prices, items out of stock and the most important… analytics. Facebook, for example, only shows you a small about of information related to the performance of your business.

Google Analytics (if it’s set up on your website), HotJar and more platforms allow you to dive deep into your collected data. You can see the number of visitors and actual customers who have interacted with your business. As you probably know, the more data you have, the more you can analyse, and the smarter your decisions can be.

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2. Top Google search results + modern responsive website = more sales.

There are 3 ways to spread awareness:

• You are amazing in social media, therefore you have a huge engagement with your audience.
• You are so good doing what you’re doing that people talk good about you and spread the word naturally by “word-of-mouth”.
• You appear on the top of Google searches.

Now, let’s talk about our favourite web search engine, and in order to do that, we would like to ask you: When was the last time that you took a look at the results of the 2nd or 3rd page on Google? Has been proven that 90% of people don’t go past page 1 of the Google Search results.

The importance of appearing in the top 3 results:

Let’s say that a regular person between the age 20-30 searches on his/her phone a plumber for his/her broken faucet. The chances of clicking on the top 3 links of the search are 75%! So in this example, this person contacted the plumber, the plumber got paid and everybody won. Top search results get clicks, clicks turn into sales.

Learning how to be in those golden 3 links at the top of the search is an art called SEO and SEM.

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3. Mobile devices are the majority now.

Ask this question to yourself: What do you use more on your regular day, your computer or your phone? Since the invention of the iPhone in 2007, the use of mobile devices has been increasing higher and higher until finally in late 2016 overthrown the use on desktops.

What we should learn from here is that before 2007 every single website was made for desktop because smartphones and tablets didn’t exist yet (except for the Palm is not really relevant). The world has changed since then and the trend is clearer than ever: You need a mobile-friendly website.

Lucky for you there’s something called Responsiveness that allows you to have a website made for desktop, mobile and tablet with the same effort of just building one. Responsiveness is when you can adapt the content of your web. Rearrange it, change the order, hide items that don’t look good in a specific format; all of that so the user can have a great experience on your site.

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4. People expect a great (fast and easy) experience inside a website.

Appearing at the top of the search, is not it. You still need to have a stunning and fast website to captivate your potential customers. Otherwise, you’re going to experience a high level of bounce rate. Bounce rate is the indicator that measures how many people leave your website without interacting, usually due to the lack of engagement.

To engage with people you need to show them enough information to understand where they are but not too much to feel lost, and most important, in an aesthetic-pleasant way. Think about a website as is was a hotel. You’re there for a reason and you’re expecting that at the moment you enter to the lobby there’s going to be a desk and an available receptionist to receive you. You also expect labels and signs to tell where the elevators, the stairs and of course the pool is.

The same situation happens on a website. The user is there with a purpose, they might want to buy a product, read your blog or only ask for your contact information. This kind of links has to be as much accessible as possible so the user can easily navigate through your web.

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Conclusion

Websites and social media are different things and you need both. The first one to have an online presence and the second one to build a community around your brand.

The top search results on Google get the clicks, clicks get sales, but only if the user is interested and trust you.

To build this trust, your website needs to be responsive, fast, easy to navigate, have a great look and a clean design.

If your website doesn’t look modern, people are not going to take you seriously. With a high-standard online presence, it will be easier for you to get more clients and sales. Check out our website and we can build a website for your business that suits your needs.